Module Details

Module Code: MGMT8066
Title: Global Strategy Management
Long Title: Global Strategy Management
NFQ Level: Advanced
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 10
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: This module covers the concepts, theories and techniques on which strategic management is based and explores their application in a wide range of international business settings. It aims to expand the student's perspective to wider issues, such as opportunities and growth over medium and long terms with particular emphasis on how competitive advantage can be leveraged more effectively in the global playing field.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the concept of strategy as it applies to business whilst exploring how it is a fundamental aspect of effective business performance.
LO2 Evaluate strategic management concepts and the associated analytical tools of strategy formulation and implementation.
LO3 Discuss business level and corporate level strategies in relation to competitive and global environmental changes
LO4 Assess the different strategic challenges business face when they operate in an international environment.
LO5 Recommend appropriate global strategies with respect to foreign market entry for internationally trading organisations.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction to Strategic Management
Strategic management process, corporate visions, mission statements, strategic leadership. Environmental analysis - competitive forces, strategic group analysis, industry lifecycle analysis, macro environment.
Internal Scanning and Organisational Analysis
Roots of competitive advantage - distinctive competencies, resources & capabilities. Generic building blocks of competitive advantage, value chain analysis, durability of competitive advantage.
Business Level Strategy
Low cost, differentiation, broad and focused. Value innovation. Blue ocean strategy.
Corporate Level Strategy
Horizontal integration, vertical integration, strategic outsourcing, related and unrelated diversification, joint ventures, internal new ventures, acquisitions, restructuring.
Global Strategy
Strategising around the globe. Managing global competition. Leveraging resources and capabilities. Impact of different cultures and ethics. Market entry modes: exporting, franchising, licensing, joint ventures, strategic alliances and networks for internationally trading organisations.
Corporate Governance
Stakeholder impact analysis, agency theory, governance mechanisms.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Multiple Choice Questions % of Total Mark 30
Timing Week 7 Learning Outcomes 1,2,4
Assessment Description
MCQ exam covering theory covered to date.
Assessment Type Project % of Total Mark 70
Timing Sem End Learning Outcomes 2,3,4,5
Assessment Description
Written report and presentation, e.g. to assess the appropriateness of an organisation's business level, global, and corporate level strategies.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of content and material underpinning learning outcomes Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Study, directed reading and group discussion activities Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of content and material underpinning learning outcomes Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Study, directed reading and group discussion activities Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Charles W.L. Hill, Melissa A. Schilling. (2023), Strategic Management Theory & Cases: An Integrated Approach, 14th. Cengage Learning, [ISBN: 9780357716625].
  • Philippe Lasserre, Felipe Monteiro. (2022), Global Strategic Management, 5th. Bloomsbury, [ISBN: 9781350932968].
Supplementary Book Resources
  • Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson. (2023), Strategic Management: Concepts and Cases, Competitiveness and Globalization, Cengage Learning, [ISBN: 9780357716762].
  • Bob de Wit. (2020), Strategy: An International Perspective, 7th. Cengage Learning, UK, [ISBN: 9781473765856].
Recommended Article/Paper Resources
  • Michael Porter. (1996), What is Strategy?, Harvard Business Review.
  • Journal of World Business. (2016), Internationalization: From incremental to born global, Journal of World Business, Volume 51, Issue 1, 93.
Other Resources
  • Journal, Journal of World Business.
  • Journal, Global Strategy Journal.
  • Journal, Journal of International Business Studies.
  • Journal, International Journal of Corporate Strategy and Social Responsibility.
  • Journal, Harvard Business Review.
  • Website, Strategic Management Journal,
    http://smj.strategicmanagement.net/
  • Website, California Management Review,
    http://cmr.berkeley.edu/
  • Website, Harvard Business Review,
    https://hbr.org/
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BIBAV_8 Bachelor of Arts (Honours) in International Business with Aviation Studies 10 Mandatory
CR_BGBPS_8 Bachelor of Science (Honours) in Global Business and Pilot Studies 10 Mandatory