Module Details

Module Code: MRKT9012
Title: Sustainable Business Practice
Long Title: Sustainable Business Practice
NFQ Level: Expert
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: 2 programme(s)
Module Description: The focus of this module is on developing and communicating sustainable practices within organisations in today’s interconnected global economy. Decisions relating to the different facets of sustainability, and developing these with the various stakeholders in the supply chain, will be examined. This study programme provides participants with knowledge of
both the strategic and operational aspects of sustainable practices, knowledge that can
then be applied in a practical situation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Differentiate and critically evaluate the different facets of sustainability in international business.
LO2 Critically analyse the importance of economic sustainability for commercial organisations in today's global marketplace.
LO3 Appraise the environmental actions and campaigns of top global firms, and enlarge these in the context of evolving sustainable practices.
LO4 Compile and modify socially sustainable business strategies for organisations selling in the international sphere - working with purpose.
LO5 Critically appraise the United Nations Agenda for Sustainable Development, and evaluate how global sustainable development goals can shape local business.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction to, and the Evolution of, Sustainability
The Brundtland Report; the rise and fall of green marketing; the connection between society’s ambitions for economic growth, earth’s limitations, and unequal distribution of wealth; global warming and the point of no return.
Sustainable Supply Chain Management
The impact of globalisation and outsourcing; Life Cycle Analysis; supply chain stakeholders and the nature of relationships; responsible chain management in the global landscape.
Economic Sustainability
Traditional control and accounting systems; the triple bottom line; evolving performance measurement systems leading to sustained competitive advantage; the Balanced Scorecard; Integrated Reporting; communicating on economic sustainability in the global world in practice.
Environmental Sustainability
Metrics for measuring environmental impact; the Ozone Layer to Carbon Footprint; Supply Chain Sustainability; Feeding the world and sustaining the planet; Traceability.
Social Sustainability
Purpose driven companies; Standards and programmes across a global landscape; Fairtrade International; FLOCERT; stakeholders involved; underlying attitudes of consumers.
Making Global Goals Local Business
The United Nations Sustainable Development Agenda; Goals to transform our world; SDGs in action.
The Future of Sustainable Business
The evolving nature of business and sustainability; best practice in operation across the globe; business ecosystems - ideal structures for sustainable strategic management practice.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 40
Timing Week 10 Learning Outcomes 1,2,3,4
Assessment Description
Group Based, Live Project
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Direct contact with the student Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Research and reading Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Direct contact with the student Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Research and reading Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • by Elena Cavagnaro & George H. Curiel. (2022), The Three Levels of Sustainability, 2nd. Routledge, United Kingdom, [ISBN: 9780367726256].
Supplementary Book Resources
  • by Helen Kopnina, John Blewitt. (2018), Sustainable Business: Key Issues, 2nd. Routledge, United Kingdom, [ISBN: 9781138087903].
  • by Petra Molthan-Hill. (2017), The Business Student's Guide to Sustainable Management - Principles and Practice, 2nd. Greenleaf Publishing, United Kingdom, [ISBN: 9781783533190].
  • by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau & Jeffrey Babin. (2015), Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, 2nd. Pearson, [ISBN: 9780133993332].
  • by Miguel Angel Gardetti & Ana Laura Torres. (2014), Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands, Greenleaf Publishing, Sheffield, UK, [ISBN: 9781783530618].
Supplementary Article/Paper Resources
  • Journal of Consumer Marketing.
  • Journal of Business Ethics.
  • Journal of Marketing.
  • European Journal of Marketing.
  • Journal of Marketing Research.
  • International Journal of Consumer Research.
  • British Food Journal.
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BIBUS_9 Master of Science in International Business 2 Mandatory
CR_BINBU_9 Postgraduate Diploma in Science in International Business 2 Mandatory