Module Details

Module Code: MGMT6047
Title: Introduction to Micro Business
Long Title: Introduction to Micro Business
NFQ Level: Fundamental
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: A focus on start ups and micro businesses operating in Ireland. Students will make comparisons to large businesses using case studies. Students will conduct an analysis on how these micro businesses initially set up and the supports available to assist them; as well as obstacles encountered.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Outline and discuss business fundamentals, including entrepreneurship theory and practice.
LO2 Analyse the stages of developing and launching a micro business in Ireland.
LO3 Apply the SWOT analysis to the micro business industry in Ireland.
LO4 Examine relevant sources of private and public assistance and finance available to Irish micro enterprises.
LO5 Investigate the contribution and impact of large companies to the micro business sector in Ireland.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Micro businesses
Introduction to Microbusinesses, facts and statistics on Irish enterprise activity
Entrepreneurship
Entrepreneurial personality, traits, characteristics, types and activity. Social, inclusive, tech and food micro enterprises
Business Development
Business set up, registration process, business development cycle.
SWOT analysis
Strengths; weaknesses; opportunities; threats industry analysis;
Enterprise Supports
Sources of private and public funding for micro businesses. Enterprise support agencies at local and national level
Large Companies
Case analysis of large companies operating in Ireland. Comparison to micro business. Sustainability in micro businesses versus large companies
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 40
Timing Week 7 Learning Outcomes 1,3
Assessment Description
A written assessment of the learners perspective of the key elements of micro business in Ireland.
Assessment Type Project % of Total Mark 60
Timing Week 13 Learning Outcomes 2,4,5
Assessment Description
Prepare a report and presentation on a new micro business that your team would like to establish in the near future
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 3.00 3
Independent Learning Non Contact Self directed learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 2.00 2
Independent Learning Non Contact Self directed learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Ron Immnick & Brian O'Kane. (2010), Starting your own Business: A workbook, 3rd. Oak Tree Press, Ireland, [ISBN: 9781904887355].
  • Brian O'Kane. (2018), Starting a Business in Ireland: a guide & directory, 7th. Oak Tree Press, Cork, Ireland, [ISBN: 978178119313].
Supplementary Book Resources
  • Claire Capon. (2009), Understanding the Business Environment, 3rd. Prentice hall, UK, [ISBN: 9780273708148].
  • Kathleen Allen. (2016), Launching New Ventures: an Entrepreneurial Approach, 7th. Cengage Learning, London, [ISBN: 978130510250].
  • Bernard O'Hara. (2011), Entrepreneurship in Ireland, 1st. Gill and Macmillan, Ireland, [ISBN: 9780717149766].
  • Eric Reis. (2011), The Lean Start-Up: how constant innovation creates radically successful businesses, 1st. Portfolio Penguin, London, [ISBN: 978067092160].
Supplementary Article/Paper Resources
  • Journal, International Small Business Management.
  • Journal, Journal of Small Business Venturing.
  • Journal, Entrepreneurship Theory and Practice.
  • Journal, Harvard Business Review.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBUSS_7 Bachelor of Business 1 Elective
CR_BBUSS_6 Higher Certificate in Business 1 Elective