Module Details

Module Code: BULD8006
Title: Strategic Constr. Management
Long Title: Strategic Construction Management
NFQ Level: Advanced
Valid From: Semester 1 - 2022/23 ( September 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 5821 - Building Science
Module Delivered in: 4 programme(s)
Module Description: This module aims to provide a critical awareness of strategic management, organisational structures, marketing, and culture management within construction organisations and applied to the construction industry.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Evaluate approaches to strategic management in construction organisations.
LO2 Assess the importance of the design of organisation structures for construction companies.
LO3 Evaluate marketing strategies for construction organisations.
LO4 Assess the importance of culture in construction organisations.
LO5 Evaluate the management of culture in construction organisations.
LO6 Assess the need for maintenance management of buildings.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Strategic Management
Schools of thought, strategy formulation and implementation, construction perspective.
Organisation Structures
What is structure, common organisation structures in construction, structure design, Mintzberg's configurations.
Marketing
Market orientations, relevance to construction organisations, 4Ps.
Culture
What is organisational culture in the construction industry, sources of culture, dysfunctions of culture, subcultures, international cultural issues.
Maintenance
Design implications, maintenance management, terotechnology.
Module Content & Assessment
Assessment Breakdown%
Coursework20.00%
End of Module Formal Examination80.00%

Assessments

Coursework
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing Week 6 Learning Outcomes 1,2,3
Assessment Description
In-class phase test.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 80
Timing End-of-Semester Learning Outcomes 1,2,3,4,5,6
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory on course topics and worked examples. Every Week 3.00 3
Tutorial Contact Review of course topics and worked examples. Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Review of lecture notes and recommended material and preparation of worked examples for selected tutorial sessions Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory on course topics and worked examples. Every Week 3.00 3
Tutorial Contact Review of course topics and worked examples. Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Review of lecture notes and recommended material and preparation of worked examples for selected tutorial sessions Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Naoum, Shamil. (2011), People and Organisational Management in Construction, ICE Publishing, [ISBN: 0727741519].
  • Mullins, Laurie & Gill Christy. (2013), Management and Organisational Behaviour, 10th. Pearson Education Limited, [ISBN: ISBN-10: 0273792644].
  • Vaughan Coffey. (2015), Understanding Organisational Culture in the Construction Industry, Taylor & Francis, [ISBN: 9781138861343].
Supplementary Book Resources
  • Chanlat, Jean-Francois, Davel E, & Jean-Pierre Dupuis. (2013), Cross-Cultural Management, Routledge, Oxon, [ISBN: 978-0-415-68818-5].
  • Emmett, Stuart and Paul Wheelhouse. (2011), Excellence in Maintenance Management, Cambridge Academic Press, Essex, [ISBN: 978-1-903499-65-8].
  • Philip Kotler. (2017), Marketing 4.0 : Moving from Traditional to Digital, John Wiley & Sons, [ISBN: 9781119341208].
  • Basil Sawczuk. (2009), Marketing and Selling Professional Services in Architecture and Construction, John Wiley and Sons Ltd, [ISBN: 9781405181877].
  • Stephen Linstead, Liz Fulop, Simon Lilley. (2004), Management and Organization - a critical text, Palgrave, China, [ISBN: 0-333-94750-9].
  • Pettinger, Richard. (2002), Construction Marketing, Palgrave, Malaysia, [ISBN: 0-333-69278-0].
  • Langford, David and Steven Male. (2001), Strategic Management in Construction, 2nd. Blackwell Science, Cornwall, [ISBN: 0-632-04999-5].
  • Gary Santorella. (2017), Lean Culture for the Construction Industry : Building Responsible and Committed Project Teams, Taylor & Francis Inc, [ISBN: 9781498787246].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_CCNMG_8 Bachelor of Science (Honours) in Construction Management 7 Mandatory
CR_CQTSU_8 Bachelor of Science (Honours) in Quantity Surveying 7 Elective
CR_CCOPM_9 Master of Science in Construction Project Management 1 Elective
CR_CCNPM_9 Postgraduate Diploma in Science in Construction Project Management 1 Elective