Module Details

Module Code: INFO6019
Title: Web Design Fundamentals
Long Title: Web Design Fundamentals
NFQ Level: Fundamental
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module provides a foundation to web design, story boarding and Search Engine Optimisation (SEO). It also provides the fundamental theory of web design. The student will learn how to create web pages using HyperText Markup Language (HTML) and web design software. Designing and creating a web site calls for many skills: programming, an eye for design and page layout as well as an understanding of colour, graphics, photography and sound. The aim of this module is to introduce these skills to the student.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Programme using basic HTML code.
LO2 Plan, design and build a web site.
LO3 Recall the history of the Internet and the World Wide Web (WWW).
LO4 Outline the fundamental theory of good web design including story boarding and search engine optimisation.
LO5 Explain the fundamental telecommunications infrastructure required for the world wide web.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Hyper Text Mark Up Language (HTML)
HTML is a markup language for describing web documents (web pages). HTML stands for Hyper Text Markup Language. A markup language is a set of markup tags. HTML documents are described by HTML tags. Each HTML tag describes different document content. Students will learn to use HTML tags, hyperlinks and perform formatting using Notepad as the editor.
Web Editor
Creating Folders off line, developing story boards, naming files, saving files, design layouts, templates, themes, formatting, working with digital images, creating hyperlinks and testing. Search Engine Optimisation.
History of the Internet
Internet pioneers, timelines of internet development and current practices.
Search Engine Optimisation
The science behind SEO, guidelines and best practice.
Telecommunications
Infrastructure that facilitates the Internet and world wide web.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Multiple Choice Questions % of Total Mark 40
Timing Week 10 Learning Outcomes 3,4,5
Assessment Description
In class multiple choice exam.
Assessment Type Project % of Total Mark 60
Timing Sem End Learning Outcomes 1,2,4
Assessment Description
Team project in collaboration with industry partners or project approved by the lecturer.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Computer Lab Every Week 2.00 2
Lecture Contact Lecture Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Independant learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Lab Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Independent study to meet learning outcomes of module Every Week 5.00 5
Lecture Contact Lecture Every Week 1.00 1
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • David Amerland. (2015), SEO Help; 20 Semantic Search Steps that will help your business grow, 1st. [ISBN: 97818448197].
Supplementary Book Resources
  • Tracy L. Tuten & Michael R. Solomon. (2015), Social Media Marketing, 2nd. [ISBN: 9781473913004].
Recommended Article/Paper Resources
Supplementary Article/Paper Resources
  • Sheehan & Roche. (2005), Ebusiness in Ireland a marketing perspective, Irish Business Journal.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBTCO_7 Bachelor of Business in Business Technology and Communications 1 Mandatory