Module Details
| Module Code: |
INFO6041 |
| Title: |
Digital Innovation & The Web
|
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Long Title:
|
Digital Innovation & The Web
|
| NFQ Level: |
Fundamental |
| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Field of Study: |
4820 - Information Systems
|
| Module Description: |
This module deals with Digital Innovation and User Experience Strategy while also enabling the student to build a client-side website and to manage web content using a Content Management System enabling Digital Marketing concepts. The assessment of this module is linked to Digital Marketing & Analytics.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Describe and discuss the issues pertaining to Digital Innovation. |
| LO2 |
Identify and apply the main concepts of User Experience Strategy. |
| LO3 |
Present Business topics using a Content Management System. |
| LO4 |
Develop a client-side Web-based E-Commerce application. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
| Indicative Content |
|
Internet Impact on Business
New business forms and models: brokerage, advertising, merchant, on-demand, utility.
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Digital Innovation
Digital Innovation vs. IT Innovation. Strategy and Digital Innovation. Digital Innovation and Business Models. Digital Platform Exploitation for Business. Building Digital Capabilities. Organisational Engagement. Leveraging Crowds for Innovation. Digital Business Transformation. Characteristics of Digital Disruptors. Validating the Value Proposition. Conducting Competitive Research and Analysis for Innovation. Information Systems Design for the Web: Enterprise Resource Planning, Customer Relationship Management, Document Management Systems.
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Networked Applications for Digital Innovation
Networked Applications and their impact on business processes: e-mail, file-sharing, collaboration tools. Driving digital innovation using Networked Applications.
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User Experience Strategy
Definition of UX Strategy: UX Design vs. UX Strategy, UX Strategy vs. Business Strategy; Conducting Competitive Research and Analysis; Conducting User Research; Prototypes; Storyboarding.
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Content Management Systems
Operation of a Content Management System, Content Modeling, Content Aggregation, Business benefits of a CMS, Open-source Systems;
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Web Technologies
HTML5 – Document Type Definitions(DTDs), tags, comments, includes, file organization with respect to web development, images; Cascading Style Sheets(CSS) – separating presentation from content, writing styles, classes and ids, using styles in HTML5 pages; JavaScript – language fundamentals, introduction to the Document Object Model(DOM), validating forms, image swaps; use of protocols - http(s), ftp - in website creation.
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Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Theoretical aspects of the Web, Digital Innovation and Information Economics. |
Every Week |
1.00 |
1 |
| Lab |
Contact |
Lab sessions on development of client-side Web applications and using a CMS |
Every Week |
3.00 |
3 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Researching Seminar topics, developing website and utilising CMS |
Every Week |
3.00 |
3 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Theoretical aspects of the Web, Digital Innovation and Information Economics. |
Every Week |
0.50 |
0.5 |
| Lab |
Contact |
Lab sessions on development of client-side Web applications and using a CMS |
Every Week |
2.00 |
2 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Researching Seminar topics, developing website and utilising CMS |
Every Week |
4.50 |
4.5 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
2.50 |
|
Module Resources
|
| Recommended Book Resources |
|---|
-
John Gallaugher. (2016), Information Systems: A Manager's Guide to Harnessing Technology, 5.0. Flat World, p.496, [ISBN: 9781453375754].
| | Supplementary Book Resources |
|---|
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Steve Suehring and Janet Valade.. (2013), PHP, MySQL, JavaScript & HTML5 all-in-one for dummies, New York; Wiley, [ISBN: 9781118213704].
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Kenneth C. Laudon & Carol Traver. (2016), E-Commerce 2015, 11th. Pearson, p.912, [ISBN: 9781292076317].
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Deane Barker. (2016), Web Content Management, 1st. O'Reilly, p.250, [ISBN: 9781491908129].
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Jaime Levy. (2015), UX Strategy: How to Devise Innovative Digital Products that People Want, 1st Edition. O'Reilly Media, [ISBN: 9781449372866].
| | Supplementary Article/Paper Resources |
|---|
-
R. Fichman, B. Dos Santos, Z. Zheng. (2014), Digital Innovation as a Fundamental and
Powerful Concept in the Information
Systems Curriculum., MIS Quarterly, Vol. 38 No. 2, p.25,
| | Other Resources |
|---|
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