Bachelor of Business in Marketing

Faculty of Business and Humanities
Award Class
Awards
BBus
Programme Code CR_BMKTG_7 Mode of Delivery Full Time, Part Time, ACCS No. of Semesters 6
NFQ Level 7 Embedded Award No Programme Credits 60
Next Review Date
Review Type Date
Programmatic Review 01/09/2021
Department MARKETING & INTERNATIONAL BUSINESS
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

# PO Domains Programme Learning Outcome
PO1 Knowledge - Breadth A deep knowledge of business theory, principles, processes and techniques and their implications for marketing in particular.
PO2 Knowledge - Kind The competence to take a holistic view of business situations, interpret information, plan for the future and make decisions.
PO3 Skill - Range A knowledge of the functions and techniques of marketing built upon a broad base of business disciplines, including management, accounting and information technology.
PO4 Skill - Selectivity An ability to analyse business situations, identify solutions and opportunities, apply business theory and techniques to plan and direct the future of organisations.
PO5 Competence - Context An understanding of appropriate theories and techniques applicable across a broad range of organisations in order to critically formulate and evaluate relevant options and solutions to business opportunities and problems with particular insight into marketing, sales and business development.
PO6 Competence - Role The ability to contribute positively both autonomously and as a member of a team and to work ethically and professionally.
PO7 Competence - Learning to Learn An ability to identify and address continuous learning requirements, keeping abreast of new developments in business and the wider economy, and being willing to embrace change and learn from new experiences.
PO8 Competence - Insight The competence to participate in business activities, with a clear sense of purpose, in a confident, motivated and responsible manner,encouraging colleagues to succeed, while showing respect for others, the environment and the law.
 

Semester Schedules

Year 3 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
MRKT7013 Advertising and Promotion Katie Power 5 5
MRKT6016 Digital Advertising Katie Power 4 5
MRKT7021 Digital Marketing Strategy Katie Power 2 5
MRKT7009 Marketing Research Methods Katie Power 7 5
MRKT7011 Professional Sales Practice Katie Power 5 5
Elective 
Code Title Module Coordinator Version Credits
MRKT7016 Event Management & Promotion Katie Power 6 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
MGMT7008 Global Marketing Strategy Katie Power 7 5
LANG8016 Working and Living in France Katie Power 3 5
LANG7006 Working with German Katie Power 6 5
LANG6033 Working with Spanish Katie Power 7 5

Year 3 / Semester 2

Year 3 Semester 2 Elective Regulation
Students must choose one of the following options: Group Elective 1 - Work Placement, Group Elective 2 - International Placement / Study, Group Elective 3 - International Business Project
Group Elective 1 
Code Title Module Coordinator Version Credits
PLAC7020 Industry Placement Breda O Dwyer 3 30
Group Elective 2 
Code Title Module Coordinator Version Credits
APEX8030 Approved External Study - 30 C Ted Scully 1 30
Group Elective 3 
Code Title Module Coordinator Version Credits
MGMT6044 Cultural Studies Katie Power 5 5
MGMT7075 Emerging & New Markets Katie Power 2 5
MRKT7020 International Market Launch CAROLINE O REILLY 3 10
MMED8023 Media Presentation VALERIE RENEHAN 4 5
MGMT8043 Seminar Series Katie Power 4 5