Bachelor of Arts (Honours) in Visual Communications

Faculty of Business and Humanities
Award Class
Awards
BA (Hons)
Programme Code CR_DVICO_8 Mode of Delivery Full Time, ACCS No. of Semesters 8
NFQ Level 8 Embedded Award No Programme Credits 240
Next Review Date
Review Type Date
Programmatic Review 01/09/2021
Department MEDIA COMMUNICATIONS
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

# PO Domains Programme Learning Outcome
PO1 Knowledge - Breadth A specialised knowledge of graphic design practice and theory, and of relevant areas including typography, photography, illustration, creative technology, printing, graphic reproduction and visual culture.
PO2 Knowledge - Kind Understanding of current professional design practice, and the ability to critique it and situate it in a broader contemporary and historical context.
PO3 Skill - Range The ability to research, critically evaluate and analyse both visual and text-based information, and to apply practical, technical and conceptual skills in the production and presentation of creative and individual solutions to design problems.
PO4 Skill - Selectivity The ability to make appropriate judgements in relation to working through and/or supervising the design process, and to generate solutions within a specified framework. The ability to adapt and employ new procedures with the introduction of new technologies, and to make decisions informed by relevant ethical and safety standards.
PO5 Competence - Context The ability to use creative, conceptual, practical, technical and organisational skills in the planning, execution, and supervision of design projects within a variety of business and industry contexts.
PO6 Competence - Role Accountability; the ability to demonstrate personal initiative, and to work and organise individually or as part of a team or multi-disciplinary environment; the ability to carry out planning, design and supervisory functions related to the production of single or multi-disciplinary design projects.
PO7 Competence - Learning to Learn An awareness of, and sense of responsibility for, the need for continued professional development and independent learning; the ability to accept and deliver critical appraisal and feedback through supervision and group interaction.
PO8 Competence - Insight The ability to analyse, interpret and communicate information in verbal, visual and written form, allowing participation in contemporary design practice and debate.
 

Semester Schedules

Year 1 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
CMOD6001 Creativity Innovation&Teamwork MARESE BERMINGHAM 3 5
DESI6001 Culture & Organisation Theory VALERIE RENEHAN 3 5
ARTS6003 Design Principles - Basics VALERIE RENEHAN 3 5
DESI6003 Introduction to Image making VALERIE RENEHAN 4 5
DESI6007 Typography Introduction VALERIE RENEHAN 5 5
DESI6009 Visual Culture:an Introduction VALERIE RENEHAN 3 5

Year 1 / Semester 2

Mandatory 
Code Title Module Coordinator Version Credits
DESI6004 Creative Image Making VALERIE RENEHAN 3 5
DESI6005 Creative Technology VALERIE RENEHAN 2 5
ARTS6017 Photography & Image Capture VALERIE RENEHAN 4 5
ARTS6004 Principles - Form & Function VALERIE RENEHAN 3 5
DESI6006 Print Making VALERIE RENEHAN 2 5
Elective 
Code Title Module Coordinator Version Credits
DESI6029 Design - Information Graphics VALERIE RENEHAN 1 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
 

Year 2 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
DESI6012 Creative Technology –Editorial VALERIE RENEHAN 3 5
DESI6013 Design - Corporate Identity VALERIE RENEHAN 3 5
MMED6008 Introduction to Printing VALERIE RENEHAN 2 5
DESI6025 Typography: Editorial VALERIE RENEHAN 4 5
DESI6024 Visual Culture: Communication VALERIE RENEHAN 4 5
Elective 
Code Title Module Coordinator Version Credits
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
DESI8006 Illustration for Design VALERIE RENEHAN 3 5
DESI6022 Photographic Visualisation VALERIE RENEHAN 3 5

Year 2 / Semester 2

Mandatory 
Code Title Module Coordinator Version Credits
DESI6011 Creative Technology - Digital VALERIE RENEHAN 3 5
DESI6014 Design - Packaging VALERIE RENEHAN 5 10
DESI6028 Print Production VALERIE RENEHAN 2 5
DESI6026 Typography-Communication VALERIE RENEHAN 3 5
Elective 
Code Title Module Coordinator Version Credits
DESI6010 Business Principles for Design VALERIE RENEHAN 4 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
DESI7008 Photography for Design VALERIE RENEHAN 2 5
 

Year 3 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
DESI7003 Creative Technology - Web VALERIE RENEHAN 3 5
DESI7004 Design - Branding VALERIE RENEHAN 4 10
DESI7009 Digital Print Technology VALERIE RENEHAN 3 5
DESI7013 Visual Culture and Society VALERIE RENEHAN 3 5
Elective 
Code Title Module Coordinator Version Credits
DESI7017 Design - Digital Moving Image VALERIE RENEHAN 1 5
DESI8011 Digital Image Design VALERIE RENEHAN 3 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5

Year 3 / Semester 2

Mandatory 
Code Title Module Coordinator Version Credits
DESI7018 Design - Professional Practice VALERIE RENEHAN 1 10
DESI7005 Design - Promotion VALERIE RENEHAN 3 10
DESI7014 Visual Culture: Dissertation VALERIE RENEHAN 4 5
Elective 
Code Title Module Coordinator Version Credits
DESI7016 Design Narrative VALERIE RENEHAN 2 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5
DESI7011 Typographic Experimentation VALERIE RENEHAN 2 5
 

Year 4 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
DESI8014 Design Management & Practice VALERIE RENEHAN 2 10
DESI8003 Design Project VALERIE RENEHAN 4 10
DESI8012 Final Year Project Proposal VALERIE RENEHAN 3 5
DESI8009 Visual Culture: Thesis Draft VALERIE RENEHAN 3 5

Year 4 / Semester 2

Year 4 Semester 2 Elective Regulation
Select one module from GE1. If required students must select remaining credits from GE2.
Mandatory 
Code Title Module Coordinator Version Credits
DESI8015 Final Year Design Project VALERIE RENEHAN 2 20
Group Elective 1 
Code Title Module Coordinator Version Credits
DESI8010 Visual Culture: Final Thesis VALERIE RENEHAN 3 5
DESI8013 Visual Culture:Extended Thesis VALERIE RENEHAN 3 10
Group Elective 2 
Code Title Module Coordinator Version Credits
DESI8001 Creative Technology - Media VALERIE RENEHAN 2 5
DESI7015 Design Visual Image VALERIE RENEHAN 3 5
FREE6001 Free Choice Module PAUL GALLAGHER 3 5