MGMT9070 - Aviation Business Models

Module Details

Module Code: MGMT9070
Title: Aviation Business Models
Long Title: Aviation Business Models
NFQ Level: Expert
Valid From: Semester 2 - 2021/22 ( January 2022 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module examines the various business models that have shaped and are the catalyst for change in the aviation industry, concentrating on issues and practices that have changed the industry and new areas which continue to form the sectoral landscape.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Evaluate the history of the aviation industry with respect to the beginning of commercial passenger travel and the birth and development of the legacy carrier model.
LO2 Critically evaluate the influence of low cost models on the long standing legacy models.
LO3 Assess the range of aviation business models that exist for aviation industry businesses other than airlines including private aviation, supporting functions such as ground operations maintenance and repair organisations (MRO's) and emerging technologies such as Advanced Air Mobility (AAM).
LO4 Evaluate the cargo sector of the industry and its importance in the global supply chain.
LO5 Discuss how existing business models will adapt to environmental and economic change and the effect this could have on their business activity.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
History of aviation business
Understand how commercial passenger travel grew to become a global industry, history of legacy carriers, state owned airlines, airports movement from military fields to commercial airport operations. The growth of the sector due to early stage globalization and the dawn of the jet age. Domination of sector by legacy carriers and state owned airlines and airports and the transition to privatization.
The growth of the Low Cost Carrier
The changes the industry brought about by the Low Cost Carrier model, focus on costs, competition with established industry leaders, customer perceptions of brand vs value. Pricing strategy, commercial relationships, expansion, challenges of growth, development of new markets and new industry benchmarks.
Supporting businesses within aviation
Supporting businesses such as ground handling, fuel suppliers, service agents, security, corporate aviation and service providers. The importance of third party service providers as a supporting function to the aviation sector, and the symbiotic relationships that exist within the industry.
The cargo sector
Origins of the cargo sector, dedicated cargo services and dual service carriers, importance of air freight to the global supply chain and its role in supporting wide span of businesses. Relationship between air freight and globalization, effects on sector of Covid-19 and the rapid growth experienced. Characteristics of the sector when compared to alternative methods such as marine, road, rail.
Adapting aviation business models
Effects on the industry of cultural and social changes, adapting models to meet the evolution of demand. Impact of environmental issues and the targets and changes in policies that have resulted from a push towards sustainability and climate responsibility. Impact on aviation business models of changes brought about due to economic cycles and unexpected global events.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Essay % of Total Mark 50
Timing Week 5 Learning Outcomes 1,2
Assessment Description
Evaluation of commercial aviation environment and the evolution of legacy models and the changes brought about by LCC's.
Assessment Type Project % of Total Mark 50
Timing Week 13 Learning Outcomes 3,4,5
Assessment Description
Project analysing the shifts that the aviation industry might see in the near future, brought about by economic and environmental change.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures on Aviation Business Models (including from guest lecturers), class discussion and case study review. Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Directed activities to support classroom delivery, study, research and reading. Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures on Aviation Business Models (including from guest lecturers), class discussion and case study review. Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Directed activities to support classroom delivery, study, research and reading. Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Nawal K. Taneja. (2019), Simpli-Flying - Optimizing the Airline Business Model, [ISBN: 9781138381124].
  • Herbert Baum, Stefan Auerbach, Werner Delfmann. Strategic Management in the Aviation Industry, [ISBN: 9781138259201].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BAVMA_9 Master of Business Administration with Aviation Management 2 Mandatory