MGMT9061 - MBA Innovation & Creativity

Module Details

Module Code: MGMT9061
Title: MBA Innovation & Creativity
Long Title: MBA Innovation & Creativity
NFQ Level: Expert
Valid From: Semester 1 - 2019/20 ( September 2019 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module provides students with a clear understanding of the importance of innovation to the success of the firm, to the economy and to society at large. Students will learn about different innovation types, how to identify and map innovation opportunities and how to manage innovation effectively within the organisation. Students will examine the link between creativity and innovation and will explore creative thinking tools and techniques such as design thinking. Students will explore how a more creative climate in the organization can be developed and sustained and how to share knowledge across organisational boundaries through open innovation. Students will be exposed to case examples from a diverse range of business sectors, speakers on innovation related topics and will collaborate on a live case study with an organisation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine the role and importance of innovation to the economy and in business.
LO2 Evaluate the different innovation types and the relationship between creativity and innovation. Explore specific frameworks such as design thinking that support the creative process of idea generation, straight through to concept testing and launch.
LO3 Identify different types of innovation and explore how to map innovation opportunities using innovation frameworks. Explore the building blocks for innovation within the organisation.
LO4 Explore a structured process for managing innovation within the organisation and determine how innovation could be effectively managed in the case of an organisation based locally.
LO5 Explore open innovation through examining the role of knowledge based activities, relationships and networks in the development of a new products, processes, services or business models.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Role and Importance of Innovation
Role and influence of Government policy in promoting innovation, country innovation performance, importance of commercial and social innovation.
Creativity & Innovation
Link between creativity and innovation. Structured approaches to creativity; explore techniques for creative thinking and problem solving.
Defining Innovation
Types of Innovation; product, process, service, business model; disruptive, radical & incremental. Sources of innovation. Goals of Innovation. Case studies; successful & unsuccessful innovations. Identifying innovation opportunities. Tools of Innovation.
Managing Innovation
Innovation as a management process. New product development process. Core capabilities of the innovative organisation. Case studies.
Intrapreneurship
Developing a culture of intrapreneurship within the organisation. Case studies.
Open Innovation
Strategic alliances & networks, intellectual property and the role of technology transfer in innovation.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Essay % of Total Mark 25
Timing Week 5 Learning Outcomes 1,2
Assessment Description
Write an essay based on a topic relevant to innovation. Individual Assignment.
Assessment Type Practical/Skills Evaluation % of Total Mark 10
Timing Week 8 Learning Outcomes 2,3,4,5
Assessment Description
Interim update of a proposed approach to a group based innovation consulting project with an organisation based locally.
Assessment Type Written Report % of Total Mark 35
Timing Week 12 Learning Outcomes 2,3,4,5
Assessment Description
A group based innovation consulting project with an organisation based locally.
Assessment Type Presentation % of Total Mark 20
Timing Week 12 Learning Outcomes 3,4,5
Assessment Description
Presentation based on the innovation consulting project with an organisation based locally.
Assessment Type Reflective Journal % of Total Mark 10
Timing Sem End Learning Outcomes 4
Assessment Description
Short reflective piece that captures the experience/highlights of working on the live case study. Individual assignment.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Reading, research and case studies Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Reading, research, case studies & work based learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • John Tidd & Joe Bessant. (2014), Strategic Innovation Management, 1st. Wiley UK, UK, [ISBN: 9781118457238].
Supplementary Book Resources
  • Clayton Christensen. (2011), The Innovators Dilemma, 3rd. Harvard Business Review Press, [ISBN: 978-006206024].
  • John Tidd & Joe Bessant. (2013), Managing Innovation, 5th. Wiley UK, [ISBN: 9781118538593].
  • Harvard Business Press. (2010), Seizing the White Space, 1st. Harvard Business Press, [ISBN: 2481-HBK-EWG].
  • Bilton & Cummings. (2010), Creative Strategy, na. all, Wiley, London, p.all, [ISBN: 9781405180191].
  • David Midgley. (2009), The Innovation Manual, na. all, Wiley, London, p.all, [ISBN: 9780470724538].
  • David O'Sullivan & Lawrence Dooley. (2008), Applying Innovation, Sage Publications, USA, [ISBN: 978-141295455].
Recommended Article/Paper Resources
  • Inside Proctor and Gamble's New model for Innovation, Harvard Business Review 2006., 10, [ISSN: R0603C].
  • Henry Chesborough. (2003), The logic of innovation: managing intellectual property, California Management Review, Volume 45, Issue 3.
  • Muhammad Usman & Wim Vanhaverbeke. (2017), How start-ups successfully organize and manage open innovation with large companies, European Journal of Innovation Management, Vol. 20.
  • The International Journal of Entrepreneurial Behaviour and Research..
  • The European Journal of Innovation Management..
  • International Journal of Entrepreneurship and Innovation (IP Publishing)..
  • Journal of Technology Transfer (Kluwer)..
  • Journal of Small Business and Enterprise Development.
  • Recent Government Publications on Innovation-Dept of Jobs, Enterprise and Innovation..
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BSTRA_9 Master of Business Administration in Strategy 3 Elective