Indicative Content |
Hospitality External Business Environment Analysis
PESTEL, SWOT, Environmental Scanning, application within a Hospitality business context.
|
Introduction to Case Study Methodology
Rationale for the use of case study analysis. Case Studies Methodologies, Interpretation and presentation of data,
|
Analysis and Evaluation of Hospitality Data
hospitality analytics, intepretation of KPI's, using business intelligence to make decisions.
|
Hospitality Operations
Analysis of current challenges and trends in hospitality operations
|
The University reserves the right to alter the nature and timings of assessment
Module Resources
|
Recommended Book Resources |
---|
-
D. V. Tesone, Peter Ricci. (2006), The little book of cases in hospitality management, Pearson/Prentice Hall, Upper Saddle River, N.J., [ISBN: 9780131183292].
-
Burgess, C.. (2010), Essential Financial Techniques for Hospitality Managers : A practical manual, Goodfellow Publishers, p.250, [ISBN: 9781906884161].
|
Supplementary Book Resources |
---|
-
Johnson, Clark, Shulver. (2012), Service Operations Management: Improving Service Delivery, Fourth. Pearson, Harlow, Essex CM20 2JE.
|
This module does not have any article/paper resources |
---|
Other Resources |
---|
-
Website, Cornell Center for Hospitality Research,
-
Website, Harvard Business Review Case Studies,
-
Report, Horwath Bastow Charleton Hotel Industry
Survey.
|