Module Details
| Module Code: |
HOSP6058 |
| Title: |
Event Concepts
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Long Title:
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Event Concepts
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| NFQ Level: |
Fundamental |
| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Field of Study: |
8110 - Hospitality
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| Module Description: |
This module aims to provide students with knowledge of the Events Industry. It equips the learners with the knowledge to design, plan, implement and evaluate creative events.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Describe and discuss the Events Industry. |
| LO2 |
Evaluate and describe the significance of events to the Irish Tourism Industry |
| LO3 |
Explain the factors to consider in event design and production. |
| LO4 |
Recognise the impacts of events with specific emphasis on sustainability |
| LO5 |
Prepare, organise, implement & evaluate a planned team event. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
| Indicative Content |
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Introduction to the events' industry
Defining events. The range of event types.Event stakeholders. Global events and celebrations. Role of the event manager.
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Events and festivals industry in Ireland
Role of Tourism Ireland in events promotion. Failte Ireland strategy. Range of festivals and events in Ireland. AOIFE.
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Event design & production
Event goals & objectives.Fundamental elements of events. Events as designed experiences. Creative concepts & themes. Marketing the event. Health, safety & risk management.
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Event impacts and sustainability
Social & cultural, environmental and economic impacts of events. Sustainability and environmental best practice for festivals and events.
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Deliver a planned team event.
Pre-event organisation, deliver event, post event evaluation and review.
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Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Theory |
Every Week |
2.00 |
2 |
| Lab |
Contact |
Practical Development of Skills |
Every Week |
1.00 |
1 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Student self-directed learning |
Every Week |
4.00 |
4 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Theory |
Every Week |
2.00 |
2 |
| Lab |
Contact |
Practical development of skills |
Every Week |
1.00 |
1 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Student self-directed learning |
Every Week |
4.00 |
4 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
|
Module Resources
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| Recommended Book Resources |
|---|
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Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. (2011), Festival and Special Event Management, 5th. John Wiley & Sons, p.606, [ISBN: 9781742164618].
| | Supplementary Book Resources |
|---|
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Donald Getz. (2012), Event Studies, Second Edition: Theory, Research and Policy for Planned Events, 2nd. Butterworth-Heinemann, p.460, [ISBN: 9780080969534].
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Berridge, G.. (2007), Events Design and Experience, Butterworth Heinemann., [ISBN: 9780750664530].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
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Website, The Association of Irish Festival Events,
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Website, Tourism Ireland,
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Website, Failte Ireland,
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Website, How to make your event a green one,
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