Module Details

Module Code: MRKT7027
Title: Intl Marketing Week Abroad
Long Title: International Marketing Week Abroad
NFQ Level: Intermediate
Valid From: Semester 2 - 2024/25 ( January 2025 )
Duration: 1 Semester
Credits: 5
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: no programmes
Module Description: Students will participate in an International Marketing Week project run by a partner university in Europe. As part of this project they will typically be asked to participate in a virtual seminar and prepare a written report or essay on a specific subject. Students will then travel to the university under ERASMUS BIP arrangements and participate in the project as part of an international team for 5 to 6 days. Their work will be presented at the partner university. Finally students will produce a multimedia journal reflecting on their learnings from the experience.
During the module students will enhance their intercultural competencies, develop an appreciation for Global Citizenship and practice their reflective learning skills, all in the context of a European marketing project.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Develop a marketing strategy that integrate concepts from a variety of strategic and practical marketing disciplines.
LO2 Apply innovative marketing planning techniques through the use of critical thinking and problem solving skills.
LO3 Demonstrate effective teamwork in diverse international marketing teams, in both virtual and physical environments.
LO4 Appreciate the concepts of global citizenship and cultural diversity, and how it impacts marketing.
LO5 Navigate dynamic and changing project requirements in the context of a marketing project.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Key Marketing Principles
Development of marketing insights through traditional and electronic methods. Segmentation, targeting and positioning. 4Ps. 7Ss of marketing.
Marketing Planning
Use of a marketing planning framework within a live case or simulated environment. European perspectives on ethical practices in marketing.
Teamwork in an International Context
Models of team dynamics and communication skills in virtual and face-to-face international environments, models of geographic cultural differences e.g. Hofstede
Global Citizenship
Appreciation of Global Citizenship with an emphasis on responsibility, empathy, and action beyond national boundaries.
Navigation of projects with dynamic requirements
Development of personal skills including confidence, adaptability / flexibility and self reliance. Gibbs Reflective Cycle.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Essay % of Total Mark 20
Timing Week 4 Learning Outcomes 1,2
Assessment Description
An exploration of a topic set either by the hosting university or by MTU.
Assessment Type Project % of Total Mark 60
Timing n/a Learning Outcomes 1,2,3,4,5
Assessment Description
A project set by, and assessed at the hosting university.
Assessment Type Reflective Journal % of Total Mark 20
Timing Week 13 Learning Outcomes 1,2,3,4,5
Assessment Description
A multimedia reflective journal reflecting personal learnings. Includes reflections on teamwork in diverse international teams, the impact of cultural diversity on marketing solutions and personal efficacy.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Project work undertaken at hosting university. Once per semester 1.87 28
Lecture Contact Online and on campus work in preparation for assessments and travel abroad Once per semester 0.53 8
Independent Learning Non Contact Preparation for project, reflection. Every Week 4.00 4
Total Hours 40.00
Total Weekly Learner Workload 6.40
Total Weekly Contact Hours 2.40
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Michael R. Solomon, Soren Askegaard, Margaret K. Hogg, Gary J. Bamossy. (2019), Consumer Behaviour: A European Perspective, 7th Edition. Pearson, [ISBN: 9781292245423].
  • Erin Meyer. (2016), The Culture Map, 1st Edition. Public Affairs, p.288, [ISBN: 978-1610392761].
  • Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He. (2019), Principles of Marketing, 8th Edition. Pearson Higher Education, p.720, [ISBN: 9781292269566].
This module does not have any article/paper resources
Other Resources