Module Details

Module Code: TOUR6028
Title: Tourism Events Management
Long Title: Tourism Event Management
NFQ Level: Fundamental
Valid From: Semester 1 - 2024/25 ( September 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: no programmes
Module Description: Tourism events and festivals continue to be a fast growing area of activity in both the private and public sector. Students will explore the area of event and festival development and execution including the use of a property management systems (PMS).
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe the range of event types, stakeholders and organisations involved in the events and festivals field.
LO2 Describe the role and functions of the events manager, and the processes associated with planning, organising and managing the operations of events and festivals.
LO3 Identify the components appropriate to specific event types, their provision, presentation and effect on the success of them, and the costs and implications of each.
LO4 Operate as part of an effective team in the organisation of an appropriate event.
LO5 Simulate the event management and booking modules of a Property Management System.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Event Management Planning
Growth of the events and festival industry. The variety of event types and the purpose of each type i.e. social and entertainment, cultural and heritage, educational, sporting, for corporate, for profit and charity. The impacts of events and festivals on the community, stakeholders and location. The bidding and tendering process.
Event Planning
Creating the concept and carrying out a feasibility study in line with objectives, budget and sponsorship. Marketing events, promotion, PR and the event programme. Sustainability and greening practices. Risk assessment and opportunities analysis of a proposed event/festival.
The role of the Event Manager and Team
The key role and duties of the event manager and team in the organization of events/festivals. Task and activity planning, time-lines based on the client brief/concept and budget.
Co-Ordination of Events & Festivals
Based on the concept - staffing, volunteers and allocation of duties. Analysis and management of the event admission/registration process, permits and licenses, hybrid & online events, the events/festival programme, food and drink, green practices, communication, timing and troubleshooting.
Event Logistics Management
Site/venue inspection, evaluation, planning and utilisation. Event protocol requirements. Health & Safety aspects. Technical requirements. Developing event checklists, activities breakdown and timelines. Use of PMS for property venues, customer data, pricing and billing.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Performance Evaluation % of Total Mark 30
Timing Week 7 Learning Outcomes 4
Assessment Description
As a team member, students will contribute fully to the planning, organisation and delivery of an event.
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing Week 6 Learning Outcomes 5
Assessment Description
Lab test on a current Property Management System in Weeks 6 and 12 on simulation of bookings.
Assessment Type Short Answer Questions % of Total Mark 50
Timing Week 13 Learning Outcomes 1,2,3
Assessment Description
Short Answer Questions
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory Every Week 2.00 2
Tutorial Contact Event Planning Every Week 1.00 1
Lab Contact Property Management System Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Group work participation and study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory Every Week 2.00 2
Tutorial Contact Event Planning Every Week 1.00 1
Lab Contact Property Management System Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Group work participation and study Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. (2011), Festival and Special Event Management, 5th. John Wiley & Sons, p.606, [ISBN: 9781742164618].
  • Razaq Raj, Paul Walters & Tahir Rashid.. (2013), Events management, 2nd. Thousand Oaks; Sage Publications, p.400, [ISBN: 9781473948280].
  • Samuel deBlanc Goldblatt. (2011), The Complete Guide to Greener Meetings and Events, John Wiley & Sons, p.657, [ISBN: 978-0-470-64010-4].
This module does not have any article/paper resources
Other Resources