Module Details

Module Code: TOUR8018
Title: Tour Innovation and Experience
Long Title: Tourism Innovation and Experience
NFQ Level: Advanced
Valid From: Semester 1 - 2024/25 ( September 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: no programmes
Module Description: This module considers the concept of innovation in relation to the tourism
industry. It examines the factors influencing change in the tourism
industry; how experience with the industry impacts demand and the need
for New Product/Service/Experience Development. The importance of
sustainable innovation in tourism as well as enabling the transition to the
digitialisation of the tourism destination and experience. An assessment
of new forms of tourism will be explored. The module also aims to
acquaint students with the processes, and develop the techniques,
involved with ideas generation for products, services and processes, both
within existing organisations as an intrapreneur or as an entrepreneur in
the development of new business ventures.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine the trends in tourism innovation including but not limited to: regenerative; SMART; circular economy; digitialisation; interpretation; destination stewardship; slow tourism; community tourism; inclusive tourism, dark skies
LO2 Explain the management of innovation in firms and the role of creativity in all functions throughout the organisation and the challenges of a Small and Medium sized Enterprises (SMEs) dominated industry
LO3 Assess both the internal and external environmental factors which can act as barriers to innovation and change, including sustainable environmental practices and digitalisation
LO4 Explain the theories and models of new product development and new service development within the tourism industry. Analyse best practice examples and innovative tourism case studies
LO5 Examine the importance of experience development in tourism, the need for collaboration in destinations and the role of the consumer in co-creating the experience.
LO6 Recognise the dynamic nature of the tourism industry, the continuous transformation of the tourism system and the role of technology in these developments
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Innovation in Tourism and Trends
Significance of innovation in an increasingly competitive tourism industry. The role of innovation in all types of tourism organisations, its limits and applicability. Analysis of the key trends impacting on the tourism industry and the innovative solutions to address these trends
Innovation Management
Definitions; Models of Innovation; Innovation as a Management Process; Application of Innovation Management to Tourism.
Barriers to Innovation & Change Management
Managing innovation within firms. The problems and barriers impinging on change in the tourism industry. Resistance to change both internally and externally. Change management and overcoming implementation problems. Challenges of an SME dominated industry.
New Service and New Product Development
Definitions, theories and models of new product development. new service innovation - Characteristics of services, classifications of service innovations and new service development models
Tourism Experience Development
Changing consumer behaviour and demand. Understanding the process in experience development. Importance of collaboration and co-creation. Innovative storytelling and Interpretation methods to enhance the experience.
Technology and Tourism
The role of technology in tourism innovation. Service efficiency and improvements in productivity. New methods of service delivery, environmental efficiency and tourism distribution. Impacts of technology on tourism. Strengths and weaknesses associated with the use of technology in tourism businesses. Best practice and case study analysis.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 30
Timing Week 10 Learning Outcomes 1,3,5
Assessment Description
Assessment of a choice of topics
presented in the module to include a
literature review and provide a detailed
account of the development of a tourism
experience on this topic (2,000 – 2,500
words). An oral review of the project
plan will be required with feedback
provided in week 5.
Assessment Type Presentation % of Total Mark 10
Timing Week 8 Learning Outcomes 1,3,5
Assessment Description
Students should be prepared to present
their findings using a media tool of their
choice – PowerPoint, Video, Podcast,
Social Media
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5,6
Assessment Description
Essay style and discussive questions
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory Based Content and Practical application Every Week 4.00 4
Directed Learning Non Contact Research and Reading Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory Based Content and Practical application Every Week 4.00 4
Directed Learning Non Contact Research and Reading Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Trott, P.. (2022), Innovation Management and New Product Development, 7th. Pearson Ed. Harlow, UK, [ISBN: 9781292453620].
  • Francisco J. Navarro-Meneses. (2023), Managing the Smart Revolution in Tourism Firms, CABI, p.357, [ISBN: 978-1789249309].
  • ISABELLE. FROCHOT. (2022), A Practical Guide to Managing Tourist Experiences, Routledge, p.224, [ISBN: 9780367819828].
  • Paul Trott. (2016), Innovation Management and New Product Development, Pearson, p.672, [ISBN: 9781292133423].
Supplementary Book Resources
  • Joseph Tidd,John R. Bessant. Strategic Innovation Management, [ISBN: 9781118863336].
  • Colin Michael Hall,Allan M. Williams. (2008), Tourism and Innovation, Psychology Press, p.263, [ISBN: 0415414040].
  • Mike Peters. (2005), Innovation in Hospitality and Tourism, Routledge, p.230, [ISBN: 9780789032713].
  • Paul Trott. (2011), Innovation Management and New Product Development, Prentice Hall, p.620, [ISBN: 9780273736561].
Recommended Article/Paper Resources
  • Science Direct. Taylor and Francis – Journal of Sustainable Tourism; Journal of Consumer Behaviour..
  • Science Direct. Science Direct – Annals of Tourism Research; Tourism Management.
  • Emerald. Emerald - Journal of Vacation Marketing.
Other Resources