Module Details

Module Code: LANG8022
Title: Anglophone Business & Culture
Long Title: Anglophone Business & Culture
NFQ Level: Advanced
Valid From: Semester 2 - 2023/24 ( January 2024 )
Duration: 1 Semester
Credits: 5
Field of Study: 2220 - Languages
Module Delivered in: no programmes
Module Description: This module facilitates the consolidation of English language skills at the C1+ level as defined by the Common European Framework of Reference for Languages (CEFR). Among its focuses will be practice of relevant grammatical and linguistic structures and application of these to authentic text localisation tasks and pluricultural business communication simulations. It emphasises the influence of cultural settings and their attendant norms, practices and media on business practice, business discourse and business communication.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Localise a range of texts in the areas of business, journalism, current affairs and/or society/culture for audiences from varied English-speaking linguistic and cultural contexts.
LO2 Engage successfully in simulations of typical business scenarios including – but not limited to – negotiations, new product pitches, sales pitches, team meetings, or conference presentations.
LO3 Research and evaluate specific aspects of contemporary business culture in the Anglophone world, pointing, where relevant, to the influence of broader culture and society; report on this effectively in a project format.
LO4 Consolidate knowledge of advanced grammatical structures necessary to consistently produce appropriate language and language structures at C1+ level.
LO5 Communicate orally to an advanced standard of competency (C1+) on topics in international business and trade, and on Anglophone culture.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Cultural and linguistic localisation of texts
Applied practice in the linguistic and cultural localisation of varied texts (journalistic, current affairs, business and literary) between Anglophone contexts.
Business and culture
Critically analyse, comment on and discuss key aspects of and trends in culture and society in a selection of Anglophone contexts, with a focus on the twentieth and twenty-first centuries. Evaluation of these in socio-historical and geopolitical context. Identification and application of relevant and appropriate research methodologies to communicate their impact in written, oral or hybrid/multimedia format.
Key topics in business
Research, comment on, contextualise and critically evaluate topics of contemporary significance in Anglophone business culture(s). Indicative topics can include – but are not limited to – trade, key business models, foreign direct investment, and entrepreneurial climate.
Advanced grammar
Review and practical application of grammatical elements and grammatical / linguistic structures at C1+ level.
Advanced oral communication
Consolidation of oral communication skills at a level sufficient to interact confidently and professionally in typical business situations, whether in one-to-one or in group scenarios.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 30
Timing Week 7 Learning Outcomes 3,4,5
Assessment Description
Analysis of business culture(s)
Assessment Type Other % of Total Mark 40
Timing Week 10 Learning Outcomes 1,4
Assessment Description
In-class test
Assessment Type Practical/Skills Evaluation % of Total Mark 30
Timing Week 13 Learning Outcomes 2,3,4,5
Assessment Description
Business communication simulation
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Discussion and analysis of Anglophone cultures and societies, and of their business practices and cultures. Analysis of texts across a range of business and media genres. Every Week 2.00 2
Lab Contact Advanced language and grammar practice at CEFR C1+ level (e.g. modality, nominalisation for formality of expression, future perfect, passives) with application; textual analysis. Every Week 2.00 2
Independent Learning Non Contact Review and application of key linguistic and grammatical points; preparatory reading; analysis of, comment on and critique of key texts across a range of media. Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Fred Edmund Jandt. (2017), An Introduction to Intercultural Communication, SAGE Publications, Incorporated, p.425, [ISBN: 9781506390727].
  • Fiona Talbot,Sudakshina Bhattacharjee. (2012), Improve Your Global Business English, Kogan Page, London; Philadelphia, [ISBN: 9780749466138].
  • Bill Mascull. (2017), Business Vocabulary in Use: Advanced Book with Answers, 3rd. Cambridge University Press, [ISBN: 9781316628232].
  • Stephen Bailey. (2020), Academic Writing for International Students of Business and Economics, 3rd Edition. Routledge, [ISBN: 9780367280314].
Supplementary Book Resources
  • Will Baker. (2015), Culture and Identity Through English as a Lingua Franca, De Gruyter Mouton, [ISBN: 9781501510625].
  • Ken Paterson, Roberta Wedge. (2013), Oxford Grammar for EAP, OUP Oxford, [ISBN: 9780194329996].
Supplementary Article/Paper Resources
Other Resources