Module Details

Module Code: TOUR8007
Title: Tourism Strategy Selection
Long Title: Tourism Strategy Selection
NFQ Level: Advanced
Valid From: Semester 1 - 2023/24 ( September 2023 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 3 programme(s)
Module Description: This module will look further into the concepts of strategic management, to identify the strategic direction and strategic options, evaluation and implementation of strategy.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Appraise competitive strategies and the strategic options available to tourism/hospitality organisations interested in broadening their strategic scope overseas in the global market.
LO2 Identify and evaluate the various strategic directions available to a tourism/hospitality organisation.
LO3 Critically evaluate the different business level strategies available to a tourism/hospitality organisation.
LO4 Recognise and explain the term 'strategic fit' in relation to the organisation structure, resources, culture and control for optimum strategy execution.
LO5 Analyse data from tourism/hospitality cases to identify strategic theory and develop solutions based on practical application.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Competitive Strategy & Global Choice
Generic competitive strategies, competitor dynamics to compete effectively in an industry and evaluating Globalisation options.
Strategic Direction and Choice
Analysis of the various strategic directions and methods available to an organisation. Generic strategies, stability strategies, growth/expansion strategies, retrenchment strategies.
Corporate Strategy
Critically evaluating horizontal integration, vertical integration, strategic outsourcing, acquisitions and internal new ventures, diversification.
Strategy Evaluation
Financial and non-financial tools as part of the evaluation process to mitigate risk and determine the strategy that best 'fits' the organisation.
Strategy Implementation
Inter-organisational relationships, stakeholder management in tourism. Designing organisational structure, control systems and corporate culture. Industry best practice & support systems.
Module Content & Assessment
Assessment Breakdown%
Coursework50.00%
End of Module Formal Examination50.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 25
Timing Week 7 Learning Outcomes 1,3,4,5
Assessment Description
Student is expected to conduct an analysis based within an industry context and apply theoretical principles studied in the module (2,000 words). The purpose of the assignment is to develop critical thinking skills within a practical context.
Assessment Type Short Answer Questions % of Total Mark 25
Timing Week 8 Learning Outcomes 1,2,3,5
Assessment Description
This in-class test takes the form of multiple choice questions, short answer questions based on material studied in class and questions asked on a business scenario distributed in advance of assessment.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 50
Timing End-of-Semester Learning Outcomes 1,2,3,4
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory and Practice Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Independent Reading & Learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory and Practices Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Independent Reading and Learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • A. Strickland, Margaret Peteraf, John Gamble, and John Gamble,. (2021), Crafting and Executing Strategy: Concepts : Concepts, 23, 12,, 23. 12, McGraw-Hill US Higher Ed ISE, p.613, [ISBN: 9781264364725].
  • Nigel Evans. (2020), Strategic Management for Tourism, Hospitality and Events, 3rd. England, p.815, [ISBN: 9780429794544].
  • Charles W. L. Hill, Gareth R. Jones, Melissa A. Schilling. (2015), Strategic Management: Theory: An Integrated Approach, 11th. p.528, [ISBN: 978-128518449].
Supplementary Book Resources
  • Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson. (2015), Strategic Management: Competitiveness and Globalization- Concepts and Cases, p.896, [ISBN: 978-128542517].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_OCULE_8 Bachelor of Business (Honours) in Culinary Entrepreneurship 2 Elective
CR_OHMGT_8 Bachelor of Business (Honours) in Hospitality Management 8 Mandatory
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 8 Mandatory