Module Details
Module Code: |
HOSP7048 |
Title: |
Culinary Food Entrepreneurship
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Long Title:
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Culinary Food Entrepreneurship
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NFQ Level: |
Intermediate |
Valid From: |
Semester 1 - 2018/19 ( September 2018 ) |
Field of Study: |
8110 - Hospitality
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Module Description: |
In this module the learner will identify the stages involved in new food product development, carry out the required research necessary to develop an innovative new product with an accompanying business plan.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Critically examine entrepreneurship, associated policies and the role of state bodies in fostering a national culture of entrepreneurship in Ireland. |
LO2 |
Identify the main stages involved in new product development. |
LO3 |
Conduct an extensive industry and market place analysis in relation to new venture and new food product development, which examines both micro and macro forces. |
LO4 |
Identify vision, mission, key objectives along with core concepts of strategy to develop a successful business model. |
LO5 |
Apply current food legislation to the setting up of a food business and the development of a new product. |
LO6 |
Complete a detailed business plan and poster presentation related to the new food business venture. |
LO7 |
Develop a new innovative food product and carry out a successful launch of product. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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No incompatible modules listed |
Co-requisite Modules
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No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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No requirements listed |
Indicative Content |
Entrepreneurship & Policy
Entrepreneurship & Policy.
Examination of current trends in entrepreneurship and the role of government in developing a national culture of entrepreneurship.
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Stages in New Product Development
Detailed analysis of product development process from idea generation through to market launch.
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Market Research
Role and application of market research in new food product development and in the development of a business plan.
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Situational Analysis & Environmental Scanning
Internal analysis of resources & capabilities as well as external analysis of non-competitive influences.
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Development of New Food Product
Develop a new safe product to the market launch stage. Labelling requirements - general, nutrition, allergen, nutrition claims. Introduction to shelf life analysis, Introduction to hygiene legislation.
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The Business Plan
Conduct a comprehensive business plan to cover all aspects of the business start up.
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Product launch
The need for analysis and planning for a new product launch.
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Module Content & Assessment
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Assessment Breakdown | % |
Coursework | 100.00% |
Assessments
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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The University reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
Contact |
Class Lecture on the Course |
Every Week |
3.00 |
3 |
Lab |
Contact |
Food Concept trials to include sensory analysis, shelf life testing and business plan development. |
Every Week |
3.00 |
3 |
Independent & Directed Learning (Non-contact) |
Non Contact |
Suggested reading, study and related assignments |
Every Week |
8.00 |
8 |
Total Hours |
14.00 |
Total Weekly Learner Workload |
14.00 |
Total Weekly Contact Hours |
6.00 |
Workload: Part Time |
Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lab |
Contact |
Food Concept trials to include sensory analysis, shelf life testing and business plan development. |
Every Week |
3.00 |
3 |
Lecture |
Contact |
Class Lecture on the Course |
Every Week |
3.00 |
3 |
Independent & Directed Learning (Non-contact) |
Non Contact |
Suggested reading, study and related assignments |
Every Week |
8.00 |
8 |
Total Hours |
14.00 |
Total Weekly Learner Workload |
14.00 |
Total Weekly Contact Hours |
6.00 |
Module Resources
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Recommended Book Resources |
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Brody, A. L., Lord, J. B.. (2007), Developing New Food Products for a Changing Marketplace, CRC Press, US, [ISBN: 1 56676 778 4].
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Vaclavik, V.A., Christian, E. W.. (2014), Essentials of Food Science, 4th. Springer, [ISBN: 978-146149137].
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Fuller, G.W.. (2011), New Food Product Development: From Concept to Marketplace, 3rd. CRC Press, [ISBN: 978-143981864].
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Trott, P.. (2011), Innovation Management and New Product Development, 5th. Trans-Atlantic Publications, [ISBN: 978-027373656].
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Stuart, T.. (2013), Packed – The Food Entrepreneur’s Guide: How to Get Noticed and How to Be Loved,, Stamford Brook Press.
| Supplementary Book Resources |
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Inwood, D. & Hammond, J.. (1993), Product Development: An Integrated Approach,, 1st. Kogan Press Ltd, London, [ISBN: 0 7494 1004 3].
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Hanssen, M.. (1987), E for Additives, Thorsons - an imprint of HarperCollins Publishers, London, [ISBN: 0 7225 1562 6].
| Recommended Article/Paper Resources |
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Sloan, E.A.. Top 10 Functional Food Trends, Food Technology.
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Sloan, E.A.. New Food Showcases Sizzle, Food Technology.
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Fitzsimons, P. & O'Gorman, Colm.. (2015), Entrepreneurship in Ireland 2014, Global Entrepreneurship Monitor (GEM),
Annual Report for Ireland, September 2015.
| Supplementary Article/Paper Resources |
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Department of Jobs, Enterprise &
Innovation. (2016), Action Plan for Jobs 2015, January 2016.
| Other Resources |
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website:, Food Ingredients First,
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website:, NPD Food World,
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website:, Packaging Magazine,
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website:, Understanding Food Additives,
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website:, Food Product Design,
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website:, Food Safety Authority of Ireland. www.fsai.ie.
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website, Ireland - GEM Global Entrepreneurship
Monitor,
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