Module Details

Module Code: MGMT9005
Title: Applied Corporate Strategy
Long Title: Applied Corporate Strategy
NFQ Level: Expert
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: This module will develop in the student a deep understanding of problem based and active learning techniques, working in groups, to analyse and develop case studies, demonstrating integrative theoretical concepts.
Preparing the student to manage a simulated business in a pressurised virtual and consultancy environment.
Will prepare the student for a career in general management using the skills necessary to analyse current strategy and develop and effectively implement appropriate future business strategy.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically assess the core business functions and the integration of business material across business disciplines.
LO2 Strategically develop approaches to problem solving decision making and risk taking and visualise a business as an interactive dynamic system.
LO3 Modify and adapt planned and emergent corporate and business level strategies proactively and reactively to competitive and other environmental changes.
LO4 Implement change at the appropriate level using relevant business, communication and technical skills.
LO5 Produce a conclusive coherent literate document strongly supported by evidence and a convincing analysis of findings that contributes to the body of knowledge in the Applied Corporate Strategy area.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Problem Based Learning.
Case study methods and philosophy. Framework for case learning analysis and discussions. Qualitative and quantitative tools for managing strategically. Improving strategic thinking using contemporary tools and techniques. Case study method. Philosophy of case learning. Responsibilities in case learning & discussions. Framework for case analysis. Strategic concepts, financial, quantitative tools. How to write, present case reports. and other strategic thinking methods.
Active Learning
Writing of a case study based on a real business incorporating multiple disciplines. Using interdisciplinary teams to improve skills and competencies of analysis, generation of strategic options and assessment of the impact of the implementation of alternative options.
Strategy Implementation, structure, systems, people and change management.
Analyse market data. Allocate scarce funds to R & D, manufacturing, quality, advertising and distribution. Schedule production and manage plant capacity. Manage financial performance. Compete head to head with other business teams. Adjust strategy and tactics in response to financial performance competitive tactics and customer needs. An analysis of cross functional and cross hierarchial business situations and the neccessity for cooperative approaches in effective business strategy.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 30
Timing Sem End Learning Outcomes 1,2,3,4,5
Assessment Description
Students in a group environment will carry out strategic analysis of a live case study, generate strategic options and complete a presentation on the impact of the selected strategic option to the Organisation.
Assessment Type Written Report % of Total Mark 70
Timing Sem End Learning Outcomes 1,2,3,4,5
Assessment Description
Students will complete a group report on the strategic analysis, assess the impact of the selected strategic option, make informed recommendations and conclusions.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reading, research & case studies. Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Direct Contact with Student Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reading, research, case studies & Work based learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Strickland A J. (2015), Crafting and Executing Strategy, 1. all, McGraw Hill, London, p.920, [ISBN: 0077720598].
  • Gordon Walker. (2015), Modern Competitive Strategy, 1. All, McGraw Hill, London, [ISBN: 9781259389818].
  • Trompenaars, Fons, Coebergh, Piet and Hein. (2015), 100+ Management Models, 1. All, Mc Graw Hill, London, p.592, [ISBN: 9780071834605].
Supplementary Book Resources
  • Financial Times. (2007), Mastering Strategy, the complete MBA companion in Strategy, all, FT Prentice Hall, London, p.all, [ISBN: 0-273-64930-2].
Supplementary Article/Paper Resources
  • Harvard Business Review.
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BHRMN_9 Master of Arts in Human Resource Management 2 Mandatory
CR_BHRMG_9 Postgraduate Diploma in Arts in Human Resource Management 2 Mandatory