Module Details

Module Code: MGMT7022
Title: Web Publishing
Long Title: Web Publishing
NFQ Level: Intermediate
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 4820 - Information Systems
Module Delivered in: 1 programme(s)
Module Description: This module provides students with the skills required to successfully design, create and publish business-related websites. It will also teach them how to prepare multimedia content for websites.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the principal technologies involved in the World Wide Web and the issues pertaining to the implementation of web applications.
LO2 Determine and document the requirements for a website.
LO3 Apply design principles to the process of creating a website.
LO4 Use multimedia tools to prepare content such as images, video and sound.
LO5 Develop a website which integrates social media platforms and is optimized for search.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
None
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
None
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
None
 
Indicative Content
WWW and Internet Technologies
Internet architecture, how the World Wide Web works, HTML, CSS and content management systems.
Web Page Planning
Requirements gathering and analysis, understanding website goals and objectives, Using personas and outlining user experiences in site design.
Web Page Design
Design principles and issues, sketches and mockups, storyboards and wireframes.
Website Development
HTML CSS and Wordpress.
Multimedia
Adobe suite and/or cloud-based tools for image, sound, motion graphics and visual effects.
Digital Media Integration
Social Media integration, Optimizing your website, promoting blog posts on social media. Use tools/techniques such as sharing buttons, follow buttons, comments, post broadcasting.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Other % of Total Mark 20
Timing Week 4 Learning Outcomes 1
Assessment Description
Assessment on Web technologies including HTML, CSS
Assessment Type Project % of Total Mark 30
Timing Week 6 Learning Outcomes 1,2,3
Assessment Description
Project Phase 1 - Research, plan and design a website
Assessment Type Project % of Total Mark 50
Timing Sem End Learning Outcomes 1,2,3,4,5
Assessment Description
Project Phase 2 - Publish an optimized Web site with social media integration.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Computer Lab Practical Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Preparing material for reports, project work and study. Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Computer Lab Practical Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Preparing materials for reports, project work and study. Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Supplementary Book Resources
  • Jennifer Niederst Robbins. (2012), Learning Web Design, O'Reilly Media, p.624, [ISBN: 9781449319274].
  • O'Reilly Media. (2014), The Principles of Beautiful Web Design, 3rd. [ISBN: 97809922794].
  • Steve Krug. (2014), Don't Make Me Think: A Common Sense Approach to Web Usability, 3rd. [ISBN: 978-032196551].
  • Wiley. (2011), HTML and CSS: Design and Build Websites, [ISBN: 97811185316].
  • O'Reilly Media. (2014), Wordpress: The Misssing Manual, [ISBN: 978-144934190].
  • Adobe Creative Team. (2013), Adobe After Effects CC Classroom in a Book, [ISBN: 978-03219296].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBTCO_7 Bachelor of Business in Business Technology and Communications 5 Mandatory