Master of Science in Digital Marketing Strategy

Master of Science in Digital Marketing Strategy

Faculty of Business and Humanities
Award Class
Awards
MSc
Programme Code CR_BDMAS_9 Mode of Delivery Full Time, Part Time, Fully Online No. of Semesters 3
NFQ Level 9 Embedded Award No Programme Credits 90
Next Review Date
No dates assigned
Department MARKETING & INTERNATIONAL BUSINESS
 

Programme Outcomes

Upon successful completion of this programme the graduate will be able to demonstrate... :

# PO Domains Programme Learning Outcome
PO1 Knowledge - Breadth Demonstrate knowledge of on-line environments, marketing strategies, social media platforms, market research, CRM, marketing principles, web optimisation and on-line engagement, on-line sales, digital story-telling and planning.
PO2 Knowledge - Kind Integrate, synthesise and assess varied and emerging content relating to the digital marketing environment and how this relates to traditional marketing principles, activities and strategies.
PO3 Skill - Range Apply skills and tools relating to marketing and advertising in digital and non-digital environments.
PO4 Skill - Selectivity Develop elaborate plans for assessing complex marketing challenges and utilise a spectrum of appropriate tools to form a marketing solution that reflects integrated and nuanced through leadership.
PO5 Competence - Context Apply tools, techniques and strategies in the on-line environment for a variety of complex and multi-faceted business scenarios that complement traditional marketing approaches building upon undiagnosed or inchoate problems to identify solution implementations.
PO6 Competence - Role Work with others to devise and develop cogent plans and marketing solutions whilst demonstrating effective personal initiative.
PO7 Competence - Learning to Learn Demonstrate an enthusiasm for new technologies and platforms in which their learning can be applied and tested.
PO8 Competence - Insight Effectively apply their skills and knowledge in an ethical and reflective manner.
 

Semester Schedules

Year 1 / Semester 1

Mandatory 
Code Title Module Coordinator Version Credits
MRKT9023 DMS Research Methods Katie Power 3 5
MRKT8005 Digital Marketing Environment Katie Power 3 5
MRKT9030 Integrated Marketing Strategy (Part 1 of 2) Katie Power 1 10
MGMT9048 Professional Dev for Marketing Katie Power 2 5
MRKT8006 Social Media Advertising Katie Power 3 5
MRKT8008 Strategy for Digital Marketing Katie Power 3 5

Year 1 / Semester 2

Year 1 Semester 2 Elective Regulation
Students must complete 10 elective credits.
Mandatory 
Code Title Module Coordinator Version Credits
MRKT9030 Integrated Marketing Strategy (Part 2 of 2) Katie Power 1 10
MRKT9021 Digital Advertising& Analytics Katie Power 2 5
MGMT9050 SEO & Analytics Katie Power 1 5
MRKT8007 Website Optimisation&Analytics Katie Power 3 5
Elective 
Code Title Module Coordinator Version Credits
MRKT9025 Digital Brand Development Katie Power 1 5
MGMT9049 Ecommerce & Goal-Driven Sites Katie Power 2 5
MGMT9051 Lead Generation & Sales Katie Power 1 5
MRKT9022 The Digital Consumer Katie Power 1 5
 

Year 1 / Semester 3

Mandatory 
Code Title Module Coordinator Version Credits
MGMT9052 Capstone Project Digital Mkt Katie Power 3 30