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PO Domains
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Programme Learning Outcome
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PO1
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Knowledge - Breadth
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A systematic understanding of the strategic function of the practice of professional, public relations and corporate communications.
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PO2
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Knowledge - Kind
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A critical awareness of the contexts and settings of public relations practice and its relationship with and to other organisation functions and professions.
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PO3
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Skill - Range
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The ability to research, manage and evaluate planned programmes of public relations and corporate communications activity.
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PO4
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Skill - Selectivity
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The ability to critically evaluate and contextualise an organisation's internal and external communication's requirements and to exercise autonomous judgement in the performance of such functions.
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PO5
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Competence - Context
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The ability to commission and manage PR research, multimedia and design problem-solving techniques in a wide range of communications and organisation contexts
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PO6
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Competence - Role
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Adherence to the highest national and international professional and ethical standards in the practice of public relations and to promote these standards within the workplace environment and in the interface with other functions and professions.
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PO7
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Competence - Learning to Learn
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A critical appreciation of the diverse, interdisciplinary nature of the practice of professional public relations and the need to address this dynamic and a rapidly changing work environment through continuing academic and professional learning.
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PO8
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Competence - Insight
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A critical understanding of the wider political, social and economic environment within which the public relations professional operates and the need to act at all times with due regard to the public interest.
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