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PO Domains
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Programme Learning Outcome
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PO1
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Knowledge - Breadth
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Demonstrate knowledge of online environments, marketing strategies, social media platforms, market research, CRM, marketing principles, web optimisation and online engagement
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PO2
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Knowledge - Kind
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Integrate, synthesise and assess content relating to the digital marketing environment and how this relates to traditional marketing principles.
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PO3
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Skill - Range
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Apply skills and tools relating to marketing and advertising in digital environments including social media.
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PO4
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Skill - Selectivity
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Develop plans for assessing complex marketing challenges and utilise a spectrum of appropriate tools to form a marketing solution.
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PO5
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Competence - Context
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Apply tools, techniques and strategies in the online environment for a variety of complex business scenarios that complement traditional marketing approaches.
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PO6
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Competence - Role
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Work with others to devise and develop cogent plans and marketing solutions whilst demonstrating effective personal initiative.
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PO7
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Competence - Learning to Learn
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Demonstrate an enthusiasm for new technologies and platforms in which their learning can be applied.
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PO8
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Competence - Insight
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Effectively apply their skills and knowledge in an ethical and reflective manner.
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